To identify the possibility of intervening in
the regulations in force to propose a simplification and rationalisation,
with particular reference to the activities present in the commercial
area of the Balôn and to the general objective of the "Balôn
in the Centre" action.
At the same time, to evaluate the possibility of qualitatively stimulating
and improving the commercial activities present in the area of the Balôn,
through the application and improvement of the regulations in force
and the targeted use of taxes, rates and tax allowances.
To achieve these results 6 actions have been identified.
1. RIQUALIFICATION OFFICE
It has been noted that there is a widespread inclination on
the part of traders to undertake restoration and recovery interventions
of their activities. The opening an Office serving as an information
and coordination point has facilitated and continues to facilitate the
access of traders in the Balôn to financial facilities in the
field of building requalification.
This accompaniment role has been entrusted to Società Ascot,
which has supported those involved in the compilation and gathering
together of all technical-administrative documentation required and
in the presentation in unitary fashion of all the applications for
financing to the competent organs.
The Office is located at the headquarters of "The Gate Project"
in Galleria Umberto I
2. CONSORTIUM FOR THE COMMERCIAL VALORISATION OF THE AREA
The company, Societa Ascot, was commissioned in 1998 to prepare a feasibility
study for the creation of a Consortium between the commercial operators
for the management of all activities concerning commercial promotion,
requalification and growth in the Balôn area. From the results
which emerged in the feasibility study the proposal of a consortium
appears to be somewhat premature in the light of the current situation.
In recent years, furthermore, there has been an attempt to work for
the birth of a cohesive spirit among commercial operators, one that
could create a sense of belonging to a unique and well-located commercial
environment (the Borgo Dora-Balôn area). The multiple requalification
possibilities in the area offered by public financing on various fronts
have been an excellent and encouraging stimulus in this regard. The
work of accompaniment, which has been entrusted, in regard to the fixed
traders, to Società Ascot and in regard to itinerant traders,
to Metodi Spa, has led to a continually growing coordination among operators
which has made it possible to better exploit financing and to stimulate
the rebirth of this area.
3. NATURAL COMMERCIAL CENTRE
The Balôn area has the necessary requirements such that it could
request that a Natural Commercial Centre (NCC) be recognised within
it along the Cottolengo, Lanino, Mameli, Borgo Dora and S.Simone roads.
This recognition would offer a series of interesting opportunities for
the traders and craftsmen who come together in an association for the
commercial development of the Centre itself. In particular it would
favour access to regulatory and economic opportunities offered to traders
and craftsmen - united together in the "Balôn Consortium"
- whose activities are in favour of a Natural Commercial Centre.
Since the creation of a Consortium, as emphasised above, is still premature,
the decision has been take to opt for the promotion of a series of requalification
interventions which could indirectly contribute to the birth of that
sense of belonging to a commercial area which could constitute the basis
of a future Consortium. In particular three initiatives have been followed
by The Gate project: accompaniment in the opening of new activities
(following the Bersani decree); the application to open an ad hoc allocation
of licences by the Council (and the consequent accompaniment in the
bureaucratic procedures); and coordination in the presentation of applications
for financing within the context of the Urban-Borgo Dora Qualification
Plan.
4. RENT REDUCTION FOR OCCUPYING PUBLIC LAND (COSAP)
To encourage the direct implementation of requalification or maintenance
work in public spaces the regulation on COSAP allows the application
of reductions in the case of carrying out work of public interest or
utility whose value is determined in the convention itself. The said
standard allows the managing entity to carry out interventions on the
area following agreement with the Council.
The said possibility has been exploited on two occasions: In regard
to the intervention area of The Gate Project, an exemption was obtained,
with
decision 01293 of 22 February 2000, from the
COSAP for occupations with construction site equipment for the maintenance
and recovery of the buildings which will open by 31 December 2001. The
term has been posponed to 31 december 2002.
Following the serious damage caused by the flood, in particular the
inconvenience created by the collapse of the Clotilde di Savoia Bridge,
the City of Turin decided, with
decision
03563 of
24 April 2001 to concede a reduction of
50% of the payment of rent for occupation of public spaces and areas
and for the installation of publicity structures in favour of those
commercial activities having their offices in the area defined in the
decision. The reduction was conceded from 15 October 2000 until the
date of reconstruction of the Bridge. Following the work on the building
of the underpass for corso Regina Margherita, on the opening of the
worksite for the demolition and reconstruction of clothes market III,
on the opening of the worksite for the restoration and conservation
with functional recovery of the buildings owned by the Ordine Mauriziano
in the Santa Croce block, the City has conceded rates facilitations
and reduction of the cosap (
decision
04313/13 of 19 JULY 1999) in regard to commercial and artisan activities
situated in areas temporarily closed to traffic and therefore liable
to suffer damage due to the said works. The provision also includes
the area of the Balôn with a reduction of 50% of COSAP for the
itinerant trade, the dehors, the "merchandise outside the shop",
with the exclusion of the owners of authorisation in compliance with
articles 121 and 124 of TULPS, as well as those who display works of
creativity. The reduction remained in force until 31/12/2000.
5.MODIFICATION TO THE BALÔN MARKET OPENING HOURS
During the meeting of the workshop of 1998 there emerged the proposal
to modify the current opening hours of the Balôn market. The market,
in fact, while constituting a strong attraction for the public, suffers
from reduced numbers of visitors on Saturday afternoons, so that many
operators abandon the "piazza" and illegal traders take their
place. The idea of a market on Thursday afternoons and a reduction in
the opening hours of the Balôn on Saturday seemed a good solution.
The said proposal has not to date been tangibly and continually applied
but, on an experimental basis, a periodical weekly event called "Giradora"
has been attempted, organised by the Association of Balôn Traders
of Turin. The City of Turin, with decision 07733 of 7 September 1999,
recognising the Balôn as a market area which has for some time
been subject to urban and commercial requalification, amply documented
by The Gate Project, approved the proposal of the Balôn Traders
Association, allowing a public contribution for the 1999 and 2000 edition,
held in the months of June and September.
6.LAYOUT OF THE MARKET AREA
The interventions of a structural type on the market area have been
various in nature, from re-paving and urban fittings projects to proposals
for the regulatory and logistical reorganisation of merchandise display
stalls.
With regard to public space requalification interventions the reopening
of the Molassi ex-canal as a pedestrian route was inaugurated in March
2001. The last section of the canal, after via Andreis, previously excluded
from the works, is now the subject of the same re-paving and urban fittings
project with the intention that it will become the access point for
the ex-Arsenal area.
The Gate Project has, in this situation, carried out accompaniment work
for the Public Administration in regard to mediation with the citizens
and the resolution of conflicts and problems of a patrimonial type,
information with respect to the intervention and organisation of the
inauguration.
Recovering of the Molassi ex-canal
In particular The Gate Project has promoted and co-financed the installation,
by those traders of via Borgo Dora whose back-shops look out on to the
canal, of a structure of five dehors.
Creation of display-dehors structures on
the Molassi ex-canal pedestrian
The ex-Military Arsenal in Turin has since 1 January 2000 been a building
site area for the functional recovery and transformation of part of
the complex to productive-artisan activities, public services and activities
for persons and companies. The work, entrusted by the Council of Turin
to the company s.in.at.e.c.spa should be finished by january 2003. In
this case The Gate Project has offered consultation (through the methodological
unit of the SOFTECH project) within the context of assigning lots to
commercial activities inside the Cortile del Maglio, one of the four
courtyards in the Arsenal complex, which will become a covered piazza
surrounded by workshop windows. A Study Day has been organised, where
all the parties and protagonists interested (commercial operators already
present in the area or intending to settle into the new structure and
representatives of institutions, entities and category associations)
have worked for the definition of the most suitable and functional categories
of activities for the overall area. The results of the meeting held
at Sermig on 21 February 2001, gathered in a report which is available
from the offices of The Gate, have been used in the drafting of the
call for assigning the lots in the next publication.
Recovery of the Cortile del Maglio ex-Military
Arsenal of Borgo Dora
In the spring of 2002 the area of Borgo Dora will also see the start
of a worksite for the re-paving of via and piazza Borgo Dora, the recovery
of the gardens in piazza Borgo Dora together with the reconstruction
of the Principessa Clotilde Bridge. The work will last approximately
one year and will be carried out in different phases for the different
sectors so not to totally interrupt the Balôn market.
New paving and fittings in Via and
Piazza Borgo Dora
In regard to this worksite and given the urgency of organising the movement
of the Balon market operators during the different phases of the work
The Gate Project has proposed a coordination unit to manage the modality
of the intervention. The latter will also tackle the need for a rationalisation
of the market spaces.
In particular the methodological unit of The Gate, Softech, has presented
a methodological proposal which provides for discussion meetings with
the protagonists included in the process, commercial operators and
residents on one side and public administration managers on the other,
to reach agreement on an implementation programme for the end of 2001.