Nuvola Lavazza
An inner green square suggests new modes of socialisation.
Cino Zucchi’s architecture is a symbol of neighbourhood redevelopment through urban planning.
Rich shaded textures and complex design reflect the complexities of a city whose architecture opens and integrates, thus becoming a symbol of aggregation and urban quality.
Its sinuous and encompassing form is synonymous with inclusion. Museo Lavazza Lavazza / Condividere The Nuvola embraces open spaces that overlook points of both meeting and culture: the restaurant and the museum.
The Lavazza Museum tells the story of long-standing family entrepreneurship through a sensory itinerary. Expertise and competence are at the heart of the technology, innovation, production and culture of the product. Condividere Restaurant, as its name that means ‘sharing’ suggests, is synonymous with meeting and giving value to time together.
The lace webs created by Dante Ferretti suggest the Italian-made craftsmanship present in all sectors, from food to interior design, from fashion to technology. Gastronomical excellence also means reinterpreting traditions. Campus Einaudi A "diffused Torino" presents different scenarios and specialised districts in a variety of areas across the city. Many focal points are scattered throughout the metropolitan area alongside a city centre of rare beauty. From environmental, technological, financial and social viewpoints, Torino is a sustainable city. A perfect embodiment of this is the Einaudi Campus, part of CNN’s top ten list of the world’s most spectacular university buildings. Energy efficient and an expression of refined high-tech, this Norman Foster designed building is both magnificent and comfortable. The motif of the piazza typically embodies Italian lifestyle and promotes social businesses that create local communities. The architectural theme of the overhanging roof and scenographic slits is the expression of modern day beauty, an ideal balance of technology, monumentality and comfort. Docks Dora The shift in perspective within the socio-economic system has ensured that people have become more interested in acquiring human values rather than goods. Recovered industrial architecture and reconversion that map flexible services enable spaces to harbour spontaneous change and new ways of socialising.
Docks Dora, designed by Ernesto Fantini in 1912, is a community. Navigating the remains of the retro loop track system that permitted cargo unloading from the nearby railway, we find time-honoured shops that export around the world, international architecture studios, contemporary art galleries and recording studios. The red brick septa invokeTorino’s industrial and merchant past. The glass and reinforced concrete canopy illuminates from above resembling reticulated Art Nouveau with a charming, well-balanced contrast of different styles. Edit In the reconversion of these industrial buildings, polyfunctional is the keyword. From a strategic territorial marketing viewpoint, they must be connected in a network across the territory. Edit (an acronym of Eat, Drink, Innovate Together) encapsulates contemporary work and living with a gastronomical centre, co-working spaces, a brewery, and lofts. Interactivity is the keyword. Here, Torino’s next generation dynamism is best revealed. It’s seen in its thoughtful design, international ambience and through its ability to shift the city’s historic fabric while being firmly anchored to it. This approach is even seen in its interior design, from the informal atmosphere of the ground floors, to the Art Deco lounge bar/restaurant to the rooftop panorama. It’s vicinity to the Ettore Fico contemporary art museum completes the area’s culture and entertainment itinerary. Fabio Valle Atelier The city’s design naturally invites the exploration of its districts on a search for its identity. The city’s most experimental art district is highlighted by art galleries and ateliers of artists who live and work in luminous studios that have been mindfully revived. This has been the case of the well-known artist Fabio Viale. In his work, he intertwines traditional Arte Povera and also Classic Art from Torino into marble with a fresh and conceptual twist.
Traditions are renewed in this art scene. As a result, residents and tourists alike are offered a surprising avant-garde, a symbol of new directions destined to develop collaborations and attract new investment. Palafuksas - Mercato Centrale Torino Our promenade is arrayed by architecture of all dimensions with a distinctive character. An example is the Palafuskas located in one of the city’s oldest districts and designed by Massimiliano Fuksas as a contemporary “spaceship”. Futuristic elements coexist with a main square in which underground ice-houses from the 1700s were uncovered. Elements such as an overhanging roof, cavities that illuminate the structure like a beacon at night, and a zinc roof that plays off glass strips juxtaposed with reinforced concrete. Historical pre-existence and innovation. Interior ramps and walkways illuminated by a pool of central light create a voluminous, vertically constructed “urban space”, the so called Mercato Centrale Torino , where starred chefs cook Piedmont specialities accessible to the greater public. The backdrop is that of a modern and metropolitan market. Combo Combo lies at the heart of a district symbolised by urban revitalisation and presents a new approach to the hospitality design and food & beverage sectors. It has also created a new business model and hub for the city and its visitors.
Combo means doing business in Torino in an experimental way to create successfully exported models. The thorough simplicity that characterizes the Made in Italy hallmark is blended with a Millennial and Gen Z approach to space, harnessing their interest in values of identity such as connectivity, sustainability, and basic comfort rather than self-image. OGR Torino, with its priceless industrial heritage, is a natural candidate for the rising current of recovered architecture and OGR is one its most elaborate examples. William Kentridge’s permanent structure welcomes visitors to its open spaces to tell two stories. In one we see the cultural heritage of train repair facility workers and the Piedmontese work ethic. In the other, we witness the birthplace, innovation and traditions of Arte Povera.
The Italian approach to recap Torino's history with contemporary vision is best found in these wings that host new start-ups and technological research. Fondazione Merz Mario Merz is the father of Arte Povera and his spiral table reminds us that coexistence takes a circular and encompassing shape. The San Paolo neighbourhood is revitalized by public art spaces and site specific installations created by Fondazione Merz. The former Lancia factory ideally completes and connects to this artistic triangle with the OGR and the Fondazione Sandretto. It houses a theatrical white space with refined content and creates a local community that adheres to the widespread values and circularity typically found in Italian neighbourhoods. Grattacielo Intesa San Paolo Green, technological and contemporary both inside and out, Renzo Piano’s skyscraper project, combines innovative technologies and sustainability. The adjacent garden and an internal bioclimatic greenhouse are a delightful contrast to its metal beams and high-tech design. Lightness and transparency extend throughout as the structure becomes both weightless and majestic at the same time. The skyscraper welcomes travellers to the high-speed railway station, an immensely successful example of vertical construction in an otherwise horizontal city. It has become a powerful icon, a reference point and a classic. Bosco Orizzontale Torino is a green space where nature and city meet through living, both on the hillside and in the city centre. The “Horizontal Forest” (Bosco Orizzontale) changes along with its trees and the microclimate created by plants corresponds to a new way of relating by its inhabitants. Gardens and plants create shelter and intimacy to protect from the heat and cold as natural light seeps in. Zigzagging housing units covered with larch trees and Cor-Ten take on the appearance of individual living spaces on the inside of a collective building. Tree-shaped pillars, branches and regal trunks alternate between an ever-changing scenography in which exposure to sunlight takes on even darker shades of contrast over time. MAUTO - Museo Nazionale Dell’Automobile Cino Zucchi’s contribution to this modern museum is a refined and technological capsule, as well as a respectful homage to the legendary building. Its recovery revolutionised the building’s interiors, layout and distribution with care and respect towards the pre-existing structure. Its organic form envelops and reflects the surrounding green spaces and blends with the colours of the sky. We can still spot some signs of the pre-existing structure, such as overhanging roofs and details in harmonic layering. MAUTO is the ideal starting point for the recovery of architecture inaugurated on the occasion of Torino ’61. The axis extends up to the Palazzo del Lavoro and is an architectural promenade to be enhanced, arrayed with some of the most prominent names of 1900s and 2000s architecture. Torino Esposizioni The urban spaces of the city also include spaces of high symbolic value that constitute places of the future as they are re-examined and restructured by revisiting and preserving the past. Modernist architecture possesses monumental classism with dramatically lofty porticoes combined with daring technology such as canopy membranes that seem to fluctuate suspended in mid-air. Ettore Sottsass Sr. inaugurated the former Palazzo della Moda in 1940. The finest architects and engineers of the era, such as Pier Luigi Nervi and Riccardo Morandi also contributed. The structure is part of a heritage that will hopefully become a multi-purpose and accessible destination for the greater public. Palavela Architecture from Expo ‘61 is a constant source of inspiration for its modern day forms. Its preservation and re-utilisation are the backbone of urban planning in a metropolitan area that will soon attract tourism and activity to residents. Gae Aulenti’s bright red addition to the original structure confirms a capacity to regenerate quality architecture. The maintenance and enhancement of the original self-sustaining sail tells the story of Italian mindfulness towards cultural heritage even with more recent structures that lead the way into the future. The futuristic suspension monorail, of which we can view the legacy today, asks to be put to use once again, perhaps through a tourist itinerary complete with photographic images of the period. Palazzo del Lavoro We can easily imagine a new life for Pier Luigi Nervi’s and Gio Ponti’s solid architecture. We can imagine the restoration of the light-bending metallic plates whose inclination originally shifted depending on the sunlight’s direction. We can also imagine new, studied interiors that create new uses under its splendid sail. In our ideal smart city, recovered architecture is connected to the green areas of Parco del Valentino through raised walkways. They are at once magnificent and human, impressive and functional. In a fluid city, buildings will be constantly repurposed. They will be connected by urban greenscapes, installations and landscape art. They will follow a thread that untangles along the sinuous paths of Parco Del Valentino and the banks of the River Po. Seen from a distance, the architecture’s geometric forms could be thus seamlessly connected. The Lingotto Bolla and racetrack The “Bolla” (Bubble) and rooftop racetrack at the top of the Lingotto building overlook the Alps and the are most unique and elaborate examples of the plant’s architecture. From Matte’ Trucco to Renzo Piano, this quintessentially industrial building has preserved its treasures from the 1920’s as it heads towards the future. The plant’s panoramic “bubble” offers unique gastronomical experiences, while the plant itself is used for cultural and entertainment events and hospitality.
Its trailblazing functionality was followed by quality leisure experiences such as Eataly, an example of how its intelligent urban planning is a catalyst. The original plant’s futuristic style and its use today blend to create a hub that is above all a public space built to human scale. Castello di Rivoli - Museo d'Arte Contemporanea English speakers define a community of like-minded people as a group that coalesces around shared tastes and affinities. In the case of the Rivoli Museum, passion for curated contemporary art attracts visitors intrigued by the most original takes on painting, sculpture, photography, conceptual art and installations. The city’s go-to museum par excellence is a significant base for relaunching metropolitan areas. Fluid and diversified programming contribute to the emergence of new cultural ideas. The Rivoli Museum is a rendezvous for museum staff, connoisseurs, families and children. Green Pea Torino is now a solid capital of environmental sustainability with the opening of its first green retail park. A showcase of territorial excellence and historical brands whose common denominator is attention for the environment and, as a consequence, quality of life. Young start-ups produce organic items of clothing and furnishings designed to change the way we live in our homes, or they reuse cables to deliver custom-made lighting. Lingotto has been enriched with this new “green hub”, whose feel from both outside and inside is like a large welcoming house, with untreated wooden floors and relaxing atmospheres, from the rooftop pool and view of the Alps to the restaurants and cafés, decorated to be comfortable and embracing. Fondazione Sandretto Re Rebaudengo The Fondazione designed by Claudio Silvestrin has relaunched the neighbourhood where it is found — Borgo San Paolo — as one of the most important ‘cultural destination centres’ of the city. The minimalist architecture, almost monastic, accompanies visitors from the pure volume of the exterior to the various interior rooms wrapped in silence and natural light. The objective is to let works by young artists and the choices by promising curators speak for themselves, on a neutral background without distractions. A passion for contemporary art aimed at research is also expressed in the attention to cultural mediation, to bring an expanding, non-specialized public to art. A ‘mission’ that Fondazione Sandretto has pursued since the mid 1990s.
An inner green square suggests new modes of socialisation.
Cino Zucchi’s architecture is a symbol of neighbourhood redevelopment through urban planning.
Rich shaded textures and complex design reflect the complexities of a city whose architecture opens and integrates, thus becoming a symbol of aggregation and urban quality.
Its sinuous and encompassing form is synonymous with inclusion. Museo Lavazza Lavazza / Condividere The Nuvola embraces open spaces that overlook points of both meeting and culture: the restaurant and the museum.
The Lavazza Museum tells the story of long-standing family entrepreneurship through a sensory itinerary. Expertise and competence are at the heart of the technology, innovation, production and culture of the product. Condividere Restaurant, as its name that means ‘sharing’ suggests, is synonymous with meeting and giving value to time together.
The lace webs created by Dante Ferretti suggest the Italian-made craftsmanship present in all sectors, from food to interior design, from fashion to technology. Gastronomical excellence also means reinterpreting traditions. Campus Einaudi A "diffused Torino" presents different scenarios and specialised districts in a variety of areas across the city. Many focal points are scattered throughout the metropolitan area alongside a city centre of rare beauty. From environmental, technological, financial and social viewpoints, Torino is a sustainable city. A perfect embodiment of this is the Einaudi Campus, part of CNN’s top ten list of the world’s most spectacular university buildings. Energy efficient and an expression of refined high-tech, this Norman Foster designed building is both magnificent and comfortable. The motif of the piazza typically embodies Italian lifestyle and promotes social businesses that create local communities. The architectural theme of the overhanging roof and scenographic slits is the expression of modern day beauty, an ideal balance of technology, monumentality and comfort. Docks Dora The shift in perspective within the socio-economic system has ensured that people have become more interested in acquiring human values rather than goods. Recovered industrial architecture and reconversion that map flexible services enable spaces to harbour spontaneous change and new ways of socialising.
Docks Dora, designed by Ernesto Fantini in 1912, is a community. Navigating the remains of the retro loop track system that permitted cargo unloading from the nearby railway, we find time-honoured shops that export around the world, international architecture studios, contemporary art galleries and recording studios. The red brick septa invokeTorino’s industrial and merchant past. The glass and reinforced concrete canopy illuminates from above resembling reticulated Art Nouveau with a charming, well-balanced contrast of different styles. Edit In the reconversion of these industrial buildings, polyfunctional is the keyword. From a strategic territorial marketing viewpoint, they must be connected in a network across the territory. Edit (an acronym of Eat, Drink, Innovate Together) encapsulates contemporary work and living with a gastronomical centre, co-working spaces, a brewery, and lofts. Interactivity is the keyword. Here, Torino’s next generation dynamism is best revealed. It’s seen in its thoughtful design, international ambience and through its ability to shift the city’s historic fabric while being firmly anchored to it. This approach is even seen in its interior design, from the informal atmosphere of the ground floors, to the Art Deco lounge bar/restaurant to the rooftop panorama. It’s vicinity to the Ettore Fico contemporary art museum completes the area’s culture and entertainment itinerary. Fabio Valle Atelier The city’s design naturally invites the exploration of its districts on a search for its identity. The city’s most experimental art district is highlighted by art galleries and ateliers of artists who live and work in luminous studios that have been mindfully revived. This has been the case of the well-known artist Fabio Viale. In his work, he intertwines traditional Arte Povera and also Classic Art from Torino into marble with a fresh and conceptual twist.
Traditions are renewed in this art scene. As a result, residents and tourists alike are offered a surprising avant-garde, a symbol of new directions destined to develop collaborations and attract new investment. Palafuksas - Mercato Centrale Torino Our promenade is arrayed by architecture of all dimensions with a distinctive character. An example is the Palafuskas located in one of the city’s oldest districts and designed by Massimiliano Fuksas as a contemporary “spaceship”. Futuristic elements coexist with a main square in which underground ice-houses from the 1700s were uncovered. Elements such as an overhanging roof, cavities that illuminate the structure like a beacon at night, and a zinc roof that plays off glass strips juxtaposed with reinforced concrete. Historical pre-existence and innovation. Interior ramps and walkways illuminated by a pool of central light create a voluminous, vertically constructed “urban space”, the so called Mercato Centrale Torino , where starred chefs cook Piedmont specialities accessible to the greater public. The backdrop is that of a modern and metropolitan market. Combo Combo lies at the heart of a district symbolised by urban revitalisation and presents a new approach to the hospitality design and food & beverage sectors. It has also created a new business model and hub for the city and its visitors.
Combo means doing business in Torino in an experimental way to create successfully exported models. The thorough simplicity that characterizes the Made in Italy hallmark is blended with a Millennial and Gen Z approach to space, harnessing their interest in values of identity such as connectivity, sustainability, and basic comfort rather than self-image. OGR Torino, with its priceless industrial heritage, is a natural candidate for the rising current of recovered architecture and OGR is one its most elaborate examples. William Kentridge’s permanent structure welcomes visitors to its open spaces to tell two stories. In one we see the cultural heritage of train repair facility workers and the Piedmontese work ethic. In the other, we witness the birthplace, innovation and traditions of Arte Povera.
The Italian approach to recap Torino's history with contemporary vision is best found in these wings that host new start-ups and technological research. Fondazione Merz Mario Merz is the father of Arte Povera and his spiral table reminds us that coexistence takes a circular and encompassing shape. The San Paolo neighbourhood is revitalized by public art spaces and site specific installations created by Fondazione Merz. The former Lancia factory ideally completes and connects to this artistic triangle with the OGR and the Fondazione Sandretto. It houses a theatrical white space with refined content and creates a local community that adheres to the widespread values and circularity typically found in Italian neighbourhoods. Grattacielo Intesa San Paolo Green, technological and contemporary both inside and out, Renzo Piano’s skyscraper project, combines innovative technologies and sustainability. The adjacent garden and an internal bioclimatic greenhouse are a delightful contrast to its metal beams and high-tech design. Lightness and transparency extend throughout as the structure becomes both weightless and majestic at the same time. The skyscraper welcomes travellers to the high-speed railway station, an immensely successful example of vertical construction in an otherwise horizontal city. It has become a powerful icon, a reference point and a classic. Bosco Orizzontale Torino is a green space where nature and city meet through living, both on the hillside and in the city centre. The “Horizontal Forest” (Bosco Orizzontale) changes along with its trees and the microclimate created by plants corresponds to a new way of relating by its inhabitants. Gardens and plants create shelter and intimacy to protect from the heat and cold as natural light seeps in. Zigzagging housing units covered with larch trees and Cor-Ten take on the appearance of individual living spaces on the inside of a collective building. Tree-shaped pillars, branches and regal trunks alternate between an ever-changing scenography in which exposure to sunlight takes on even darker shades of contrast over time. MAUTO - Museo Nazionale Dell’Automobile Cino Zucchi’s contribution to this modern museum is a refined and technological capsule, as well as a respectful homage to the legendary building. Its recovery revolutionised the building’s interiors, layout and distribution with care and respect towards the pre-existing structure. Its organic form envelops and reflects the surrounding green spaces and blends with the colours of the sky. We can still spot some signs of the pre-existing structure, such as overhanging roofs and details in harmonic layering. MAUTO is the ideal starting point for the recovery of architecture inaugurated on the occasion of Torino ’61. The axis extends up to the Palazzo del Lavoro and is an architectural promenade to be enhanced, arrayed with some of the most prominent names of 1900s and 2000s architecture. Torino Esposizioni The urban spaces of the city also include spaces of high symbolic value that constitute places of the future as they are re-examined and restructured by revisiting and preserving the past. Modernist architecture possesses monumental classism with dramatically lofty porticoes combined with daring technology such as canopy membranes that seem to fluctuate suspended in mid-air. Ettore Sottsass Sr. inaugurated the former Palazzo della Moda in 1940. The finest architects and engineers of the era, such as Pier Luigi Nervi and Riccardo Morandi also contributed. The structure is part of a heritage that will hopefully become a multi-purpose and accessible destination for the greater public. Palavela Architecture from Expo ‘61 is a constant source of inspiration for its modern day forms. Its preservation and re-utilisation are the backbone of urban planning in a metropolitan area that will soon attract tourism and activity to residents. Gae Aulenti’s bright red addition to the original structure confirms a capacity to regenerate quality architecture. The maintenance and enhancement of the original self-sustaining sail tells the story of Italian mindfulness towards cultural heritage even with more recent structures that lead the way into the future. The futuristic suspension monorail, of which we can view the legacy today, asks to be put to use once again, perhaps through a tourist itinerary complete with photographic images of the period. Palazzo del Lavoro We can easily imagine a new life for Pier Luigi Nervi’s and Gio Ponti’s solid architecture. We can imagine the restoration of the light-bending metallic plates whose inclination originally shifted depending on the sunlight’s direction. We can also imagine new, studied interiors that create new uses under its splendid sail. In our ideal smart city, recovered architecture is connected to the green areas of Parco del Valentino through raised walkways. They are at once magnificent and human, impressive and functional. In a fluid city, buildings will be constantly repurposed. They will be connected by urban greenscapes, installations and landscape art. They will follow a thread that untangles along the sinuous paths of Parco Del Valentino and the banks of the River Po. Seen from a distance, the architecture’s geometric forms could be thus seamlessly connected. The Lingotto Bolla and racetrack The “Bolla” (Bubble) and rooftop racetrack at the top of the Lingotto building overlook the Alps and the are most unique and elaborate examples of the plant’s architecture. From Matte’ Trucco to Renzo Piano, this quintessentially industrial building has preserved its treasures from the 1920’s as it heads towards the future. The plant’s panoramic “bubble” offers unique gastronomical experiences, while the plant itself is used for cultural and entertainment events and hospitality.
Its trailblazing functionality was followed by quality leisure experiences such as Eataly, an example of how its intelligent urban planning is a catalyst. The original plant’s futuristic style and its use today blend to create a hub that is above all a public space built to human scale. Castello di Rivoli - Museo d'Arte Contemporanea English speakers define a community of like-minded people as a group that coalesces around shared tastes and affinities. In the case of the Rivoli Museum, passion for curated contemporary art attracts visitors intrigued by the most original takes on painting, sculpture, photography, conceptual art and installations. The city’s go-to museum par excellence is a significant base for relaunching metropolitan areas. Fluid and diversified programming contribute to the emergence of new cultural ideas. The Rivoli Museum is a rendezvous for museum staff, connoisseurs, families and children. Green Pea Torino is now a solid capital of environmental sustainability with the opening of its first green retail park. A showcase of territorial excellence and historical brands whose common denominator is attention for the environment and, as a consequence, quality of life. Young start-ups produce organic items of clothing and furnishings designed to change the way we live in our homes, or they reuse cables to deliver custom-made lighting. Lingotto has been enriched with this new “green hub”, whose feel from both outside and inside is like a large welcoming house, with untreated wooden floors and relaxing atmospheres, from the rooftop pool and view of the Alps to the restaurants and cafés, decorated to be comfortable and embracing. Fondazione Sandretto Re Rebaudengo The Fondazione designed by Claudio Silvestrin has relaunched the neighbourhood where it is found — Borgo San Paolo — as one of the most important ‘cultural destination centres’ of the city. The minimalist architecture, almost monastic, accompanies visitors from the pure volume of the exterior to the various interior rooms wrapped in silence and natural light. The objective is to let works by young artists and the choices by promising curators speak for themselves, on a neutral background without distractions. A passion for contemporary art aimed at research is also expressed in the attention to cultural mediation, to bring an expanding, non-specialized public to art. A ‘mission’ that Fondazione Sandretto has pursued since the mid 1990s.