- Tourism
- University
- Industry, Innovation and Research
- Infrastructures
- 4,688,970
- Visitors (2019)
1,929,428- Arrivals (2019)
+4%- visitors 2019 vs 2015
Source: Osservatorio Turistico Regionale
34,710- Beds
54% hotel
46% non-hotel
+10%- Growth in beds, 2019 vs 2015
Source: Osservatorio Turistico Regionale
5,275,694- Visits
Metropolitan Museum System
(2019) *
Source: Osservatorio Turistico Regionale
The Metropolitan Museum System of Torino also includes part of the Savoy Residences located outside of Torino: La Venaria Reale (TO), Castello di Rivoli (TO), Castello Reale di Moncalieri (TO), Palazzina di Caccia di Stupinigi (TO), Castello Ducale di Aglié (TO), and Castello Reale di Racconigi (CN).
- 69%
- first visit to Torino
90%- had a positive experience
89%- would like to come back to Torino
Source: Turismo Torino e Provincia
Torino Tourist City
Torino has deeply changed in the last 20 years. It has interpreted the challenges of the post-industrial future tied to globalization and is now a European metropolis that combines its multiple facets in a public/private partnership that has successfully supported efforts made to develop large transformation projects, including an exceptional museum system ( Museo Egizio , Museo Cinema , Polo del ‘900 , Reggia di Venaria ).
The heritage of ancient and classical art are accompanied by important works of modern and contemporary art housed at the GAM and Castello di Rivoli . Its attractiveness is further enhanced in autumn by Contemporary Art, a rich array of events including Artissima, a must for art dealers and collectors, and the lighting of the Luci d’Artista, an art illumination installation that colours the entire city.
The profiles of Baroque architecture and Savoy residences are accompanied by renovated ex-industrial areas, two skyscrapers, the Luigi Einaudi university campus, and Nuvola Lavazza, works that have modified the skyline and city maps. The city aims at culture and knowledge, with two internationally recognized universities and, in addition to finance and industry, boasts a balanced presence of services, as well as excellence in research.
Torino also has a strong spiritual component. In fact, it is home to the Holy Shroud and hosts events dedicated to multi-confessional reflections (Torino Spiritualità); in addition it hosts debates and public encounters revolving around the Biennale Democrazia and people who love literature and enliven the Salone Internazionale del Libro .
The City has close agreements with ATL Langhe e Roero , ATL Vercelli , and the cities of Genova and Milano, with the goal of increasing tourist fluxes through joint actions to promote the distinctive features of the respective places abroad. There are many events and displays in the areas to enrich tourism.
The relaunch of tourism in Torino is also the result of increasingly close synergy between operators in the sector to share and promote the initiatives. Therefore, the City, together with the Regione Piemonte, Visit Piemonte, and the Camera di Commercio di Torino , is promoting a series of events and initiatives about dedicated topics:
-
2018 Torino Capitale del Gusto
-
2019 Torino 500° Anni di Leonardo da Vinci
-
2020 Torino Città del Cinema
-
2021 Torino Città degli ATP Finals
A food and wine tradition has developed in Torino, ranging from the Terra Madre Salone del Gusto tied to the Slow Food movement, to the Vendemmia a Torino – Grapes Harvest in Town and CioccolaTò. This is a city with an all-round food and wine selection. In 2018, the prestigious Michelin Guide promoted 9 good restaurants in and nearby Torino.
2019 was dedicated to the five hundredth anniversary of Leonardo da Vinci’s death. Torino exhibited his famous self-portrait at the Musei Reali . Together with this event and through the end of the year, numerous other moments were dedicated to the great Master.
In 2020, upon the twentieth anniversary of the opening of the Museo del Cinema within the Mole Antonelliana and the twentieth anniversary of Film Commission Torino Piemonte, the year was dedicated to cinema in all its forms.
From 2021 to 2025, the City will be the capital of tennis as it hosts the ATP Finals,
the great world tennis gala, where the best eight tennis players in the world will challenge one another at the last official appointment of the year. The Pala Alpitour, also known as PalaIsozaki after the name of its designer Isozaki Arata, a legacy of the winter Olympic Games in 2006, will be the heart of the event.
The annual offering of quality cultural, food and wine, and sports initiatives aimed at different audiences consolidates the prestige of Torino, calling growing numbers of Italian and foreign tourists and confirming that believing in the ‘culture of the territory’ was a strategic choice for redesigning the profile and identity of Torino.
Torino has in fact started a process of development and transformation of the territory and the local economy starting from the food and wine culture, viewing the capital of Piemonte as an internationally recognized centre. In recent years, centres of social and economic innovation have arisen and are still developing around places related to food, which can be connected through a virtual ‘backbone’ running from the northern to the southern part of the city.
It starts with Cascina Fossata near the Rebaudengo-Fossata (Torino Nord) railway station. By recovering and expanding a historical rural building, places have been created for social housing, hospitality, urban gardens, education, shops, co-working, and a market. Everything surrounds a food service area that represents the social core of the project, contributing to regenerating the entire surrounding area.
Next is EDIT, not far from the Dora railway station, which centres on food in an innovative approach dedicated to sharing, joined by an event space and public garden that connote a strong social matrix.
Following there is Condividere, a restaurant located within the former Enel urban block that now houses Nuvola Lavazza, the new headquarters of the industrial group of the same name. In addition to the management centre, it also holds a large space for events (the “Cattedrale” di Fenoglio) and spaces for the IAAD (Istituto di Arte Applicata e Design).
Moving from the north to the centre of the city, we find Porta Palazzo, the square of the largest open-air market in Europe: Mercato Centrale Torino. This 4500 sq. m structure is divided into three floors with 28 artisan shops, classrooms, laboratories, a Spazio Fare dedicated to events, and it also houses the historical Torino ice house dating to the eighteenth century. Just a few steps from the square is also Ostello Combo, a place for both work and leisure, a completely revisited model of hospitality approaching the idea of social housing and community. A large open space holds an Atlas Room equipped with an audio-video system available for projections, events, and private parties, a ‘bowl’ to host concerts and performances by local and international artists, and an exhibition room — Fire Hall — dedicated to exhibitions, art workshops, and site-specific installations.
Continuing southbound, SNODO is a zip connecting the Talent Garden space called OGR Tech, which hosts consolidated companies and innovative start-ups, and the large event/exhibition area, all within the complex of the former Officine Grandi Riparazioni (Ex OGR) of the Ferrovie dello Stato, just steps from the Porta Susa high-speed railway station.
The urban food ‘backbone’ ends at Lingotto, where Eataly, with its shop, restaurants, and an event area, is found near the Lingotto urban transport stop and the railway station of the same name. Green Pea, a building that hosts commercial and promotional activities of the city area in a green hue, is also nearby.
In 2019, the Osservatorio Regionale counted 1,929,428 arrivals and 4,688,970 visitors in Torino and the metropolitan area (first belt), with an average stay of 2.4 nights. 72% of visitors in 2019 were from Italy and 28% came from foreign countries.
More 2019 data from the Osservatorio show that the number of visitors to Torino and the metropolitan area grew by 3% in two years.
By overall number of companies offering accommodation and food services, Torino ranks fourth today among Italian metropolitan cities, that is, in line with the weight of its population.
In Torino and the metropolitan area, 881 companies offered accommodation services as of 31/12/2019, with a total of about 34,000 beds.
One of the characteristic aspects of hospitality in Torino is the reduced number of high-end structures. Just 2% of beds, 657 total, are found in 5-star structures, compared to an average of 2% throughout Italy (Fonte ISTAT). As well, beds in 4-star structures account for 23%, compared to a national average of 16% (Fonte ISTAT).
According to data from the Osservatorio Alberghiero at the Camera di Commercio di Torino, the rate of room occupation is 69.2% (2019 data), an increase of 58% compared to 2012.
Average profits per room are growing, from € 48 in 2012 to € 61.97 in 2017.
INVESTMENT OPPORTUNITIES AREAS TO BE TRANSFORMED
- 5Ex Officine Grandi MotoriCorso Vigevano 1-7
- 6Palazzo RaiVia Cernaia 33
- 7Ex SupergaVia Verolengo 28 - Via Orvieto
- 17Porta Europa TowerCorso Lione
- 18FS Sistemi Urbani, Porta Susa Spina 2Corso Vittorio Emanuele II - Corso Bolzano
- 19Spina 3 Distretto Vitali, completamentoVia Verolengo - Via Borgaro
- 20Villa ReyStrada Comunale Val S. Martino Superiore 27
- 22Palazzo del LavoroVia Ventimiglia
- 24FS Sistemi Urbani Spina 4 RebaudengoCorso Grosseto - Piazza Baldissera - Corso Venezia - Via Sempione
- 25FS Sistemi Urbani San PaoloVia San Paolo - Corso Rosselli - Via Tolmino - Linea ferroviaria
- 26FS Sistemi Urbani Corso BrunelleschiVia S.Maria Mazzarello - Via Monginevro - Corso Brunelleschi
- 72Ex Borello E MaffiottoVia Bizzozzero 20-28, Corso Spezia 14 - Via Martinotti