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February 14th-15th 2013 Paper on Torino awarded at the Place Management and Branding Conference in Manchester

Updated 5-20-2013

The paper "Branding nested places: the 150th anniversary of Italian unification in Turin” by Massimo Giovanardi, Italian researcher at the Stockholm University, was presented at the Place Management and Branding Conference in Manchester and obtained the Best Paper Award. The case-study Torino is once again object of interest for international experts in the field of territorial marketing.